Choose one profile in the following Saudi Arabian markets:
A new electric car brand in the Saudi Arabian automotive industry.
A new fashion brand in the Saudi Arabian fashion industry.
A new luxury hotel brand in the Saudi Arabian hospitality industry
A new local travel/tours brand in the Saudi Arabian tourism industry.
For your chosen profile complete the following:
Identify the specific target market you are aiming for in the Saudi Arabian market.
Identify the factors that will influence successful digital brand strategies for your new product.
Briefly detail how you would create a digital marketing campaign that resonates with the target market?
Explain the importance of digital product taxonomy for your new product and target market.
Develop a pricing strategy for your new digital product.
What metrics would you use to measure the campaign’s effectiveness, and how would you make necessary adjustments?
