(5-7 pages). In this paper, you will act as campaign manager and design a campaign communication plan that best furthers a specific campaign slogan “The Future, United”. You must select at least three methods of political communication (i.e., speeches, advertisements, campaign videos, posters, interpersonal strategies, media appearances, news coverage, social media presence, etc.). Using specific course concepts, you will (1) describe your campaign communication choices, (2) clearly explain how those choices embody and promote your slogan, and (3) note the potential weaknesses of your communication plan, and (4) articulate how you plan to address those weaknesses. This is a chance to really delve into the material and show off your political campaign savvy. You will submit your paper as a Word document.
Denton, R. E., Jr., Voth, B., Trent, J. S., & Friedenberg, R. V. (2024). Political campaign communication: Principles and practices (10th edition). Rowman & Littlefield.
