Learning Outcomes:
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (LO-1)
Outline an understanding of the global competitive environment and the changing marketing practices. (LO-2)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)
Critical Thinking(Max Marks-10)
Imagine that you were hired by the local grocery store to help assess its service quality. How would you go about undertaking this project based on the Service Gap Model discussed in Chapter-13?
(CH-13, CLO-1) (4 Marks)
Assume you are the product manager for Pond’s sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it and why?
“Retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process”. Do you agree with this perspective? Why or why not? Justify your answer.
