Describe how you would use beacons in your retail stores to enhance the customer experience and drive sales.

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MODULE 11: CRITICAL THINKING ASSIGNMENT

Mobile Marketing

You are the marketing manager for a popular clothing retailer looking to expand your mobile marketing strategy. Your CEO wants you to develop a comprehensive mobile marketing plan that leverages the latest

technologies and best practices
Differentiate between social-first, audience-first, and omnichannel marketing strategies and provide examples of how you would implement each approach for your clothing brand.
Compare the purchasing issues related to mobile apps vs. mobile websites and explain which approach you prioritize.
Examine the importance of buy buttons and location identification on social sites and explain how you would incorporate these features into your social media marketing.

Describe how you would use beacons in your retail stores to enhance the customer experience and drive sales.
Your mobile marketing plan should clearly explain your strategy, tactics, and expected results. Be sure to cite relevant examples and data to support your recommendations. The CEO expects a well-researched, innovative plan to take your brand’s mobile marketing to the next level.

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