Relationship Marketing
Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan. How can the promotional mix elements use relationship marketing to increase customer satisfaction with a brand?
How will the consumer buying process differ in a business-to-business (B2B) vs. business-to-consumer (B2C) environment? Use an industry resource, such as the Wall Street Journal, to conduct research and include your resource as a reference.
