Assignment Content
Human beings have an innate need to belong. To belong, people must establish and maintain a minimum quantity of enduring relationships. Imagine you are on a team of amateur entrepreneurs developing a new product. A television producer has invited you to pitch your idea in front of a group of investors on an exciting, competitive game show. The winning team will receive a prize of investment capital and a chance to make a real change in people’s lives.
Create a 10- to 16-slide (NOT counting your title or reference slides) PowerPoint® proposal for a new product.
Complete the following in your proposal:
Outline what the product or service is and how it can help society.
Summarize the overall goal of the product or service.
Describe the characteristics of your target audience demographic.
Create a vision in the investors’ minds so they can imagine the services provided and the user experience.
Discuss how you can sell this product through the power of one’s needs to belong.
Determine whether your product creates any social dilemmas.
Differentiate your product using what you know about how people interact and socially engage (pro proximity, mere exposure effect, evolution, attraction, need to belong).
Illustrate the connection between your idea and social psychology concepts and theories.
Include additional concepts learned throughout the course.
Cite at least 3 references to support your assignment.
Review Important Expectations announcement for important information about expectations regarding PowerPoint presentations. For your PowerPoint presentations: Make sure you use 24 pt font for all slides. Put minimal information on the slides and use the presenter notes. You MUST have reference in your presenter notes. Additionally, when the instructions say 8-10 slides, this does NOT include the title or reference slide, but only information slides.
