Explain how you can use the results of this study on your own digital and direct marketing plan.

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Words: 185
Pages: 1
Subject: Do My assignment
Topics: marketing plan, traditional media

While the adage “content is king” was applicable to traditional media, Voorveld et al. (2018) demonstrate that “when it comes to social media advertising, context trumps content” (p. 52). What do they mean by this statement? Provide an example of how you can use the results of this study on your own digital and direct marketing plan. Sources: Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising, 47(1), 38–54. Ghose, A., & Todri-Adamopoulos, V. (2016). Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. MIS Quarterly, 40(4), 889-A30.

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