Global Case Study
Case Introduction (10%)
·
Describe
the company including the company’s mission/vision statement (1 or 2 pg)
Industry Environment Research
(15%)
·
General
Environment – Using external research sources, determine which general
environment trends have had and you believe will have the greatest impact in
that industry for the future. Use the categories i.e. PESTEL framework
·
Industry
Environment – Analyze the industry using Porter’s Five Forces framework of
industry analysis. Use and cite external information sources. IBIS World must
be one of your sources of information. Use Google to find the NAICS code and
use the NAICS number to look up industry reports on IBIS World
·
Global
Environment – Analyze the major countries/region whereby the company is
conducting its business in and the challenges it faces
·
Competitor
Environment – Search on the internet for sources that list competitors in this
industry. Discuss the number of major competitors, their relative sizes and how
they compete with each other.
Internal Environment Research
(15%)
·
Financial
Perspective – Calculation of Financial ratios and its implications.
Profitability, Activity, Leverage, Liquidity, and Market ratios must be
calculated and its implications discussed
·
Innovation
& Growth Perspective – Current Research and Development,
management/leadership.
·
Internal
Processes Perspective – Operations and Supply Chain processes
·
Customer
Perspective – Customer satisfaction with quality, price, and availability of
products and services.
Problem Statement (10%) (2 or 3 pg)
·
Compose
a statement that encapsulates the company’s root strategic challenge in the
global arena.
·
Break
down this strategic challenge into three initiatives whereby the company can
concentrate on.
·
Provide
the strategically relevant reasons (assumptions) for why your company faces
this root issue.
Proposed Strategy (20%)
·
Develop
and describe two different strategic approaches that will resolve the root
strategic challenge described in your problem statement.
·
Select
one of these two different approaches and outline the rationale why your choice
will work better than the other choice.
·
Describe
the monitoring and control measures that will enable the company to gauge
performance of the selected alternative
·
Financial
Forecast that is based on your selected alternative above
Appendix (10%)
·
Current
Financial Information (at least 3 years)
·
Future
projections (at least 2 years)
o
Must
have assumptions as notes to the financial projections
·
Any
other relevant information that you need to include
Writing (20%)
·
Clarity,
structure, logic flow, value chain in writing, strategic terminology, and
professionalism
