Please explain what publicity is and how it differs from advertising and owned media (6 points).
Instruction: To understand the difference, first check the differences between paid, owned, and earned media (see slides 6-10). Also, check the definition of publicity and specifically the differences between advertising and publicity on slides pp. 34-37.
Grading criteria: Need to summarize all the information from the slides specified above and clearly differentiate paid media, owned media, and earned media. Also need to explain why publicity is earned media, and how reporters and media are related to the concept of publicity.
Below are a few examples. Please identify whether the example is an example of advertising, owned media, or publicity (4 points).
(1) Example 1:
An example of a Twitter post by Equinix, Inc. “2022 Equinix Sustainability Report. Future First: Sustainability at Equinix. At Equinix we dream. Then we do. Button (Get the Report).
This is an example of _________________
Advertising
Owned media
Publicity
(2)Example 2Links to an external site.:
This is an example of _________________
Advertising
Owned media
Publicity
(3) Example 3:Links to an external site.
This is an example of _________________
Advertising
Owned media
Publicity
(4) Example 4:
A Nasdaq advertisement displayed on a building
This is an example of _________________
Advertising
Owned media
Publicity
example 2 :
example 3:
