1. 25% A brief summary of the keypoint(s) of the article.（at least 3 points）
2. 30% Discuss and describe how this article related to various key concepts examined in this course and the implications for marketing practitioners. （at least 3 )
3. 45% The student’s personal reaction and several detailed recommendations to the article based upon the marketing perspective gained during the course. Write this as a marketing consultant or employee and were giving this recommendation to your client or manager. Please do not give a recommendation to read this article. Make sure to back-up your recommendations with evidence, remember to cite your references properly.
Please write my own experience: I used to be a marketing strategy maker(I worked in Advertising company). And my job is to making strategy for clothing industry, and communicate with clients to persuade them to use my idea to promote their product. Also we use social media a lot like Red and tiktok to find influencer to help promote the products.
below attached: is the basic article that you need to analyze. There also has template that you can use. Also, there are some course material you have to use the key points inside.
