https://www.cagle.com/jimmy-margulies/2023/10/desperate-needs-in-gaza Analyze its visual rhetorical effectiveness. Support your analysis and evaluation with strong evidence and detail from the visual. Here are some quick questions to consider before you write your analysis: Identify the author(s) of the imagine and/or its origin. Who was the photographer/artist/designer? Who produced or sponsored the image? Identify the intended audience for the image? Consumers? Art lovers? Newspaper reader of a particular political leaning? A particular demographic (age, gender, race, nationality, etc.)? Explain how you know that is the intended audience (context of the publication, producer of the image, etc.). Identify and describe the central argument of the image. If you cannot identify the argument, explain why cannot really describe what the argument is. Does the image appeal primarily to reason (logos), perhaps even using statistics, charts, graphs, tables, or illustrations. Does it appeal to feelings (pathos) evoking emotion responses or deeply held values? Or does it appeal to credibility and character (ethos), suggesting good sense, trustworthiness, or prudence? Use details from the image to explain how you know. Are there any assumptions you can identify in the argument, either assumptions held by the creator or by the audience? Are there any visual symbols present that contribute to the argument? What single aspect of the image immediately captures your attention? Why exactly does it stand out? Its size? Position on the page? Beauty? Grotesqueness? Humor? How does the visceral impact of this element contribute to the visual’s overall argument? What is the relation of any text to the image? Does the visual part do most of the work, or does it serve to attract us and lead us on to read the text? What elements at first go unnoticed or seem to be superfluous to the image? Are they important? If so, how? If not, why are they present? 2) Possible Organization of Visual Analysis Essay (some bits taken from https://guides.baker.edu/com1020) I. Introduction (1 paragraph) – should contain a hook (attention-grabber), set the context for the essay, and contain your thesis statement (described below). Explain the Rhetorical Situation of image: (1 paragraph) Begin by discussing what is being advertised or displayed, who made it (company, artist, writer, etc.), who is the target audience, where and when the image was published and shared, and where the image was made (country). Provide these details for both images being discussed and analyzed. a. Thesis statement: State what image is being analyzed and what your overall claim is about it. The thesis should make a claim about the image such as why is the image effective at communicating its message II. Description of image (1 paragraph). Discuss each image in full detail, providing the following details about both: a. Describe what appears in the image. Be as detailed as possible. b. Discuss the primary color choice used and what mood these colors create. c. Explain the overall layout and organization of each image. d. Discuss the use of wording in the visual image. What font is used, what color, and size is the font. e. Explain what the message in the visual actually says and what this message means/indicates/asks of viewers and readers. F. Discuss any other relevant information (from the planning worksheet or anything you think is noteworthy. III. Analysis (2 paragraphs) – Synthesizing your findings, and analyze what you think the smaller details accomplish. Third paragraph: Use of symbolism and connection to the larger sociological, political, economic or cultural attitudes that are directly/indirectly reflected in the images. Back up your claims with evidence. Fourth paragraph: Use of pathos (specify emotion) and intended affect on the audience (for example, threat to democracy, the children, point of no return…) IV. Conclusion (1 paragraph) – should contain both a recap of your response, as well as a closing statement in regards to your overall response to the chosen cartoon. So what? 2023 and beyond? Where are we going with all this?
