The impact of cultural differences on product development , people management, customer service

The cultural implications of operating in more than one country.
Chosen company is McDonalds
1. National cultural traditions in the home and host nations
2. The impact of cultural differences on product development , people management, customer service etc…
Please support your points with academic theory such as Hosftede framework, Perlmutter 1969, Barlett and ghoshal, or Trompnaars value dimentions.

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