TED Talk: “The Anti-CEO Playbook” Core Signature Assignment (CSA) SLO 2B Written Communication.

TED Talk: “The Anti-CEO Playbook” Core Signature Assignment (CSA) SLO 2B Written Communication
“The Anti-CEO Playbook”
Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past — and shares his vision for a new, “anti-CEO playbook” that prioritizes people over profits. “This is the difference between profit and true wealth,” he says.
Watch the TED talk below and write a 5 to 7 page paper using the La Penta School of Business Written
Communication Guidelines (posted on Blackboard) as your guide. Please be sure to include an introduction page stating your 3 arguments for or against the speaker’s thoughts, next write 1 to 2 pages to support each of your arguments (3 to 5 in total) and finally a conclusion page. This is a research paper. You will need to cite at least 3 sources used in a footnote and bibliography at the end of the paper.

The anti-CEO playbook | Hamdi Ulukaya

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