“Increasingly we see gaps between the strategic intent of the business executives and scenarios that are played out by people throughout the organization. In fact, studies show that up to 95 percent of employees are actually unaware of or do not understand their organization’s strategy. When strategy lacks meaning for people, it is highly unlikely they will assimilate the strategic directives and perform to their highest potential.” (Hughes, Beatty & Dinwoodie, pp. 230-231). The authors go on to discuss the power of linking personal commitment with strategic imperatives. Discuss strategic thinking and acting competencies necessary for leadership to bridge the strategy and performance gap in organizations.
