The whole research paper is an interdisciplinary project where two subjects need to be merged. My two subjects were Cultural understanding and Marketing. Both need to be visible in the paper throughout, in terms of models, theories, and terminology. The overall paper should answer the key question which is: How and why did Arla’s baby formula become so popular on the chinese market that the chinese fill their suitcase with the product when they are costing scandinavia. The whole project is divided into thre segments : Decribe, Analysis, and Discussion. The descriptive part is already done by me, you just need to continue, meaning do the analysis part and discussion part. The analysis question is analyse how arla adapted the marketing mix so it’s directed to the Chinese market and analyse the chinese consumer and buying behavior. The discussion question is discuss how Arla can create further growth to cover the demand on the Chinese market although birth dates are declining. The analysis part coulf be filled with models and theories from cultural studies and marketing such as: branding, buying motives and behaviors, 4ps, competitiveness, market conditions, hoftede theory, edward r halls, etc, target groups, SOR, STP. The discussion part could looo at hofstede’s theory for the declining birth rates and go into more depth with chinese culture and discuss growth strategies.
