*EXAMPLE ESSAY ATTACHED*
a) External Analysis: Analyze external Opportunities and Threats (e.g., industry-competitive, economic, demographic, political-legal, technological, etc.).
c) Internal Analysis: Analyze internal Strengths and Weaknesses (e.g., resources – financial and non- financial, tangible and intangible). Include financial trend data – available from finance.yahoo.com and edgar.sec.gov. Use financial ratios over time (3 years) to analyze performance.
d) Strategic Options and Recommendations: Use SWOT to Synthesize your findings from #a and #b. Based on SWOT, identify strategic options. Make reasonable assumptions relative to your recommendations, but do not invent facts. Identify feasible options you can evaluate with objective criteria (e.g., if you recommend something, can your firm get the financial or other resources needed to carry out your recommendation?).
e) Implementation Steps: Identify the sequence of steps needed to put your recommendations into action. Identify how you will get required resources, how you will deal with resistance to change, provide financial projections based upon your recommendations.
2) Format the Paper Correctly: at least 25 pages double-spaced. Page numbers. Use headings in the paper to identify sections. Use an appendix for financial data, tables, or charts, and reference these in the body of your paper. Upload the paper in Blackboard by the due date.
