The HBSP Cases: The case-analysis portion will involve practice in situation analysis and problem identification leading to a recommended solution. Solutions should be supported by appropriate target market selection, differentiation, and positioning decisions. To this end, practice addressing the following questions:
• What are the most important things going on in our environment?
• What are our strengths and weaknesses relative to the competition? Are these the same for all target markets?
A. How can we use our strengths and avoid our weaknesses to reach our objectives?
B. Do we have any competitive advantage?
• What are our biggest opportunities and threats?
Given the above,
• Which segment(s) should we target (given what we are good at and what we are able to do)?
• How can our marketing resources be best allocated to move us toward our goal(s) (Cost/benefit)?
• How do we evaluate decision outcomes and adjust to improve performance and sustain competitive advantages over time?
