Descriiption
This assignment requires students to analyse a case relevant to the changes experienced as a result of the legalization of cannabis.
Required Materials
Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.
For sharing – Google 云端硬盘
Instructions
• Review readings from unit 1.
• Thoroughly read the case. It is recommended that you read 2-3 times.
• Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
o Describe the industry in which Organigram is operating.
o What factors contribute to the ambiguity faced by Organigram?
o What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
o What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
o What would you recommend Organigram’s next steps be?
o What changes may occur within the industry that may impact Organigram’s growth?
Please make sure to include the following in your submission:
• The executive summary (most students are not doing this)
• Answers to all questions on the case:
• Use some type of business tool (SWOT analysis, CIA triad, Porter’s Five forces, etc.)
• Use the case method (at least intro, issues, analysis, recommendations)
