Develop a forecast of the demand for cruises next season both in aggregate demand for the entire industry and also by different regions. The data collected by Burkette is available at Cruise Data. If Cruise International captures the same share of the market as its share of industry capacity, develop similar forecasts for CII.

Words: 199
Pages: 1
Subject: Uncategorized

Please answer the following questions using the Case Study details Provided:

1. Develop a forecast of the demand for cruises next season both in aggregate demand for the entire industry and also by different regions. The data collected by Burkette is available at Cruise Data. If Cruise International captures the same share of the market as its share of industry capacity, develop similar forecasts for CII.

2. Present your results in a memo that explains the forecasting technique used and the basis for its selection, and also illustrates the reliability of your forecast.

3. Given your forecast, what additional information would you need to make a recommendation as to how many and which specific ships CII should deploy to the region for next season?

Note: Please no external sources

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