In your initial post, identify a product or service that you recently purchased. Describe the steps you took during the consumer buying process and identify the factors that influenced your purchase decision.
Respond
Review the consumer purchase decisions of your peers and in your replies identify at least three (3) examples of business-to-business (B-2-B) transactions necessary to produce the end product. For example, if a student explained why they purchased a Nissan Altima you could describe the following business purchases: Bose speakers installed in the car, office supplies used by corporate headquarters, and insurance for the franchise dealership. How might the B-2-B buying decisions differ from the consumer buying process?
