Clever marketing built consumer interest.

Words: 314
Pages: 2
Subject: Uncategorized

In 2011 Chewy.com (initially called Mr. Chewy) began providing consumers with the option of buying pet food, etc. online. Clever marketing built consumer interest. It was acquired and in 2019 taken public. Like Carvana, sales increased significantly during the pandemic and the share price rose. Also like Carvana, Chewy’s share price declined as the pandemic faded. But in many ways Chewy is different from Carvana. Be sure to explore these differences as you examine the company. Below are three links to get you started. PLEASE NOTE: (Chewy) the pet food and pet service industry is different from the auto industry (Carvana), providing different opportunities but also with a different structure (e.g., barriers to entry, dominant firms, etc.).This section is 4-5 pages and covers the interests and concern of investors. Investors buys a stock that they think will increase in value as the company succeeds. That happened for Carvana, slowly from 2017-2019, then rapidly during the pandemic, the everything changed and the stock lost much of its value. Please submit your work in an MSWord document, double-spaced, 12 font. Writing quality will be evaluated in the following manner: Percent of passive sentences (acceptable = less than 20%) Over reliance on the following frequently used verbs: is, are, was, and were Organization, logical flow, and transitions from one topic to another Writing foundations: failure to limit a paragraph to a single topic, sentences that are not sentences, verb agreement, writing in the first person.

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