Based on your own personal experience as a consumer, which company does the best job of permission marketing?

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Refer to Chapter 9: The key characteristics of permission marketing are: (a) anticipation—individuals want to hear from the company; (b) personalization—the messages are customized; and (c) relevance—the content of the communications is applicable to the needs of the recipient. Based on your own personal experience as a consumer, which company does the best job of permission marketing?

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