Analyze a particular product, service or initiative that can be categorized within The Business of Sports. There are many
potential topics to select from and the goal is to select an item that interests you. Within your analysis please write a paper on the product/service/initiative itself. Please include: (1) background of product/service/initiative (history, features/benefits, developments); (2) how it relates to The Business of Sports; (3) how effective/ineffective is the promotional activity and why; and (4) your own personal reflections on how it will impact that particular business and industry. Sample topics can include but not limited to specific sports products and services discussed in class, sponsorship issues, retail/clothing lines, stadium development, personal trainers and coaches, fitness centers and collectibles. Please let me know if you have any questions as to the direction you would like to take this assignment. It is also very important to cite any information that is statistical or factual in nature. Lastly, it will be expected that this deliverable be thorough and comprehensive (at least 10 pages double-spaced plus Bibliography).
Example of a good article to use:
