Evaluate the factors that drives an organisation towards international expansion.

Words: 140
Pages: 1
Subject: Uncategorized

1. Critically analyse the impact of internal and external environmental factors on the tourism industry or the consumers’ retail industry. Use appropriate models and recommend how to mitigate the impact of these environmental factors.

2. Evaluate the factors that drives an organisation towards international expansion. Apply the Ansoff’s matrix as a growth strategy to an international organisation of your choice, taking into account of other international growth strategies.

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