Important: Follow the prompt carefully and come up with unique and creative examples, please.
View the attached gradeing rubric and make sure to fulfill all criteria.
Client Prompt
Virtual communities are all about branding. Pick a brand for which a virtual community is available. Report on the following:
1. How would you characterize the brand’s personality (brand image)?
2. Does the community reflect that brand’s personality?
3. Does the community rely on influencers to reinforce the brand personality?
4. How should the brand measure the success of the community in reinforcing its brand image?
