9.5 Individual assignment 9.5.1 Descriiption individual assignment
• Identify an industry of your choice.
• Select an International Strategic Alliance that took place in this industry.
• Give a brief background to the industry and the companies involved in the Alliance.
• What was the motivation for the alliance?
• Does the Strategic Alliance provide significant value to the companies involved?
Discuss and support your arguments
• What are the governance structures surrounding this alliance?
• Identify, discuss and appraise the Key Success Factors in this Alliance
• How has trust formed an integral part of this alliance?
• How is the alliance controlled?
• What is the current performance of this alliance?
• What are the pending problems this alliance still faces?
• What are the future trends for Strategic Alliances in this industry?
You are expected to develop a critical report, embedding the literature into the practical aspects of the Alliance.
Access to actual data from the Alliance would be considered an asset.
9.5.2 Assignment submission guidelines
