Please make a creative power point presentation of strategic recommendations based on the critical examination of A2 Milk product integrated marketing campaign and critical analysis of the findings. Conduct extensive online research to find at least five visual examples of the recent integrated marketing campaign of A2 MILK product. This campaign must be relevant to the country where you have purchased this product or service. For example, if you bought your chosen product in Australia, you must focus on the Australian integrated marketing campaign. Consider using information that you have gathered in the second step of the consumer decision-making process 1.) Critical evaluation: IMC examples: Should have critically evaluated the campaign by presenting relevant examples in your video, demonstrating an expert understanding of how it targets consumers’ attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. 2.)Critical evaluation: You have expertly compared relevant similarities and differences to critically evaluate whether the campaign demonstrates a strong or weak alignment to your findings in the first and second assessments. 3.) Recommendations: You have proposed excellent strategic recommendations by supporting them with an extensive selection of scholarly literature that demonstrates an expert understanding of consumer behaviour’s strategic marketing issues.
