Customer Relationship Management and Sales Management

As part of my requirement, we have to do a Capstone Project. My mentor assigned these two topics, CRM and Sales Mgt, that I need to apply in my current company.

First, can you draft an outline how we can go through this paper.

After finalizing the outline, then we can proceed with the final paper.

My capstone project is to examine the internal and external environment of my company and industry. Then we need to explain the customer journey/experience in my current company and then suggest or recommend how we can improve their current Customer Relationship Management and Sales Management.

My employer is New Panay Agriventure Development Incorporated, an agricultural and family-owned business, manufacturing and selling animal feeds in the Negros, Panay, and Palawan Region in the Philippines and we are currently expanding in Cebu Province.

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