Develop a passenger traffic forecast for ONE of the airlines listed below: • Lufthansa • Saudia (Saudi Airlines) • Turkish Airlines Preferably Lufthansa The forecast needs to: – Address both the short term (up to 3 years) and the longer term (up to 10 years). – Provide an annual projection of passenger volumes (starting the year 2022) and by geographic segment: domestic vs. international traffic. – International traffic should be broken down into at least three geographic regions. The overall airline forecast should: – Include at least two scenarios (in each forecast) that reflect different patterns of recovery. – Explain why you have chosen the forecasting methodology that you have selected. – List all forecasting assumptions and scenario assumptions. – Recommend which forecast should be adopted and why. You are also required to undertake a thorough market analysis for the airline you choose: – Provide evidence to support your understanding of how this market is now and how it is expected to change over the timeframe of the forecast. – Include commentary on the airline fleet composition; current network structure; mix of traffic; product offering; a competitive environment and the airlines’ financial status. – State other factors that will influence the airline’s plans.
