Your strategic management case analysis paper describes an organizations external and internal conditions and raises concerns in order to analyze problems related to the company and then provide recommendations for improvement. The requirement is completing a case analysis and recommendations in a written report for PepsiCo.
Paper Format: Word document, double spaced, title page, and reference page required For body of the paper type each heading, bold, underlined, followed by the detailed information. FAILURE TO FOLLOW FORMAT IS A 50 POINT DEDUCTION BEFORE GRADING
Cover Page: Title of Paper, Management 452 Summer 2022, your name, date
CASE ANALYSIS PAPER REQUIREMENTS:
1. EXECUTIVE SUMMARY
Write the Executive Summary (this is typically written last, after you have completed your analysis and recommendations)
2. ISSUES FOR ANALYSIS
Problems areas for Analysis: Identify at least two problems you will provide recommendations for improvement
3. OVERVIEW OF PEPSICO
Overview of PepsiCo which provides a description of the company, brief history, it’s products, market share, and financial information, etc.
4. VISION & MISSION
Identify PepsiCo’s vision and mission statement
5. SWOT ANALYSIS
Conduct a SWOT Analysis of PepsiCo
5. COMPETITIVE ANALYSIS
Conduct a Competitive Analysis: Competition is identified as Coca-Cola Company: Overview of Coca-Cola, SWOT Analysis, market share, profitability, product analysis
6. ENVIRONMENTAL ANALYSIS
Environmental Analysis: Product impact on the environment
7. SOCIAL RESPONSIBILITY
Social Responsibility/Ethics of PepsiCo
8. FINANCIAL STATUS
Financial’s: Provide financial data/information about PepsiCo in general terms and data/financial information related to your specific recommendations.
Conduct SPACE, BCG, IE, Grand Strategy Matrix, QSPM, and other analysis as appropriate (at least 3)
Recommendations: Identify problems and provide recommendations, including long term strategies and long-term goals. Specify how your recommendations can be implemented and what results you can expect. Include a timetable, how evaluation will be used, and other specifics related to your specific recommendations and goals
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