Our existing models of human behaviour totally failed to predict this behaviour. How do we explain it?

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• During a deadly pandemic, millions of Canadians and Americans refused to wear a face mask and/or get vaccinated, despite scientific evidence showing the safety and efficacy of both measures. Our existing models of human behaviour totally failed to predict this behaviour. How do we explain it? One way of approaching this is to start with the following general article https://theconversation.com/vaccine-hesitancy-why-doing-your-own-research-doesnt-work-but-reason-alone-wont-change-minds-169814 and then turn to the textbook, particularly chapters 9-13. You are also free to offer other accounts, as long as you can defend them. TEXTBOOK: Goel, V. (2022). Reason and Less: Pursuing Food, Sex and Politics. MIT Press. (Selected chapters.)

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