The Executive Summary, as described in your lecture, summarizes the main elements of your business concept and is the overview that should attract the attention of potential investors. This two-page summary of your plan is written last and should be able to stand alone as a document on its own merits. Include a clear and specific compelling Value Proposition with primary research, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your plan.
