“What is the optimization of the operation of the demand planning department and process for a positive financial effect”. Moreover this research question is supported by the following questions: • How can demand planning support a better decision-making process? • How can demand planning help planners work more efficiently? • How can demand planning increase agility to react and process unpredicted events? • What is the strategic value of demand planning? Tasks to achieve that: 1. Search for literature relating to this research question in a systematic manner (using academically recognised sources) – (write a search sentence and run the search sentence in selected databases). 2. Critically evaluate relevant content drawn from an extensive range of contemporary sources as well as review juxtaposition in the literature – (skim and scan titles, abstracts and full text to critically assess each piece of literature and ascertain whether the content is relevant to this study. Re-read the final selection in full). 3. Synthesise the literature and produce a narrative collating the findings in support of a specific research question – write the outline of this literature review. As part of the outline, write a brief synthesis of each theme’s content. 4. Develop each theme’s content. This literature review should have an introduction, main body, and conclusion. The introduction should clearly establish the focus and purpose of the literature review. You can reiterate the research question in the form of a review question (i.e. What contemporary research in the literature considers What is the optimization of the operation of the demand planning department and process for a positive financial effect) and give a summary of the scholarly context (brief history/definitions/key theories). You can stress the relevance of the topic and highlight a potential gap in the literature. The body divided into subsections is where you will: • Summarise and synthesise: give an overview of each source’s main points and combine them into a coherent whole. • Analyse and interpret: don’t just paraphrase other researchers—add individual interpretations where possible, discussing the significance of findings concerning the literature as a whole. • Critically evaluate: highlight the strengths and weaknesses of these sources.
