Discussion Thread: Internal and External Information Search

Words: 150
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Subject: Uncategorized

Discuss the process of internal and external information search and its role in different decision types. What information sources do you think consumers use when acquiring one of the items listed below? Choose 2 items and compare and contrast the information source. Movies Restaurants Homes or Apartments Computer Wireless Phone Provider Smartphone Tablet Textbook:Hawkins, D. I., & Mothersbaugh, D. L. (2020). Consumer behavior: Building marketing strategy (14th ed.). New York, NY: McGraw-Hill. ISBN: 9781260158199. https://www.sendspace.com/file/aanrbw

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