STEP 1:
For this assignment, you will need to go to Facebook’s Ads Library (Links to an external site.) and choose a brand of your choice to analyze.
https://www.facebook.com/ads/library/
Your must choose a brand that is currently running ads on Facebook. ( cannot use Glossier )
STEP 2:
Skim through these articles
Facebook Ad Anatomy:
https://madgicx.com/blog/anatomy-of-a-facebook-ad
Get familiar with the various types of Facebook Ads by reading this article:
STEP 3:
Use the Powerpoint template below to answer the following questions/ complete the following exercises:
AB Testing Assignment Template.pptx
IMPORTANT:: Before taking a screenshot of your ADs, make sure to click on “see ad details” button. This will allow you to view the entire AD. If you don’t do this, your screenshot may not include all AD details.
Title Slide
Overview slide –
short overview of the company and why you think they’re performing A/B tests
What you like about their advertisements / your initial observation of their advertising style
Include screenshot of Ad library search results of the brand you chose for this assignment
A/B Testing – Part 1
Provide 1 example of an A/B test that the brand performed ( from the FB Ad Library) and include pictures of the ads
A/B slide 1:
Identify the part of the ad they were testing
Circle
A/B Testing – Part 2
Use the same screenshots from the previous slide
Write 3 sentences on why you think they were testing that part of the ad
Analysis of A/B Test
Use the same screenshots from the previous slide
1 sentence hypothesis on which variant you think won and 2 sentences explaining why
How you would measure the winner (which KPIs that we discussed in class?) –
include at least 2 KPI’s that have been discussed in class
3 sentences explaining why you chose these KPI’s & how they can help you determine the winner of the A/B test
Recommendation slide –
What do you think the brand learned through their test?
What improvements could the brand make with their advertising?
What would you test next?
Final Submission:
Submit in PPT format or PDF using the template provided.
