Review the 2020 Annual Report for Uber (click on this link). https://s23.q4cdn.com/407969754/files/doc_financials/2021/ar/FINAL-Typeset-Annual-Report.pdf
Evaluate the company’s performance through the lens of the balanced scorecard how and how they best meet the criteria of innovations, customer, internal process, and financial dimensions. Structure your paper by having a section on each part of the balanced scorecard then discuss how the company addresses this area.
You must cite any material you take from the Annual Report (MLA or APA). Papers that don’t have source citations will automatically receive 0 points. Minimum 1000 words. Complete sentences, grammar, spelling and source citations.
The concept of the balanced scored is covered in your textbook in chapter 9. However, you may prefer some video instruction so here are some links to some YouTube videos on this concept:
https://www.youtube.com/watch?v=biyGxEix5Zs (Links to an external site.)
https://www.youtube.com/watch?v=M_IlOlywryw (Links to an external site.)
https://www.youtube.com/watch?v=O71daIs6x_M (Links to an external site.)
https://www.youtube.com/watch?v=ibGhrNghSzg (Links to an external site.)
