Studying Rogers (2003) diffusion of innovations is an important part of understanding change. Your task is to search for an article about an innovation and create report about the innovation related to class content. The innovation CANNOT be older than 20 years or be an Apple, GoPro, Uber, or Android product or anything related to drones. The five characteristics of innovations in the rubric are relative advantage, compatibility, complexity, trialability, and observability. Not submitting by the due date results in a 0 for the assignment.
This article must have been published in the popular press (Wall Street Journal, Discover magazine, USA Today, Fast Company, Bryan/College Station Eagle, TAMU Battalion, Dallas Morning News, FoxNews.com, Houston Chronicle, etc. You will:
briefly explain the innovation;
Evaluate the innovation using the various aspects of Rogers (2003) Diffusion of Innovations (relative advantage, compatibility, complexity, trialability, and observability) that we have covered in class and through the summary reading that is posted in the Canvas Module(s).*
