1. Consider the business and product/services you identified in writing assignment # 1:” Starting your Business”.
This assignment has two parts:
2. First, You will submit a paper that will apply what you have learned in the marketing mix. this paper should address the following questions(3 pages):
How do you define the product to obtain the most appeal to the target market?
How do you go about getting the product or service to the customer? What distribution methods or channels are the best?
How do you go about setting a price for the product or service? Describe your analysis method.
Make sure you include a cover page and cited sources – In order to better structure this assignments, review example assignments uploaded in this module
3. Second ,you will prepare and submit a PPT slide show that addresses the Marketing Mix ( Summary of your paper| 5- 6 slides)- ( Review chapter 11, 12 & 13) as it applies to this product or service.
