Overall this assessment was unsatisfactory due to the lack of academic underpinning as no citations were provided within the Marketing Mix critical evaluations as well as no evidence to support the assertions being made in terms of product or promotion differences. In terms of your National Culture critical explorations and evaluations, these were satisfactory but overly desсrіptive in places. Although you provided some citations within this discussion, many more were required to provide the level of supporting academic underpinning to warrant a higher grade for this section (and could easily have resulted in a failure). Moreover, the Marketing Mix critical evaluations were unsatisfactory as although I provided some relevant insights, the complete lack of academic underpinning in the form of citations as well as providing no clear evidence to support the assertions on the differences between product and promotion in the UK versus Nigeria, has resulted in you failing this part of the assessment. Furthermore, the Research and Referencing were very good as provided 25 sources, of which 22 were Journal Articles. However, by failing to ensure that they were then cited within the body of the work has impacted other areas of the grading. The referencing was consistent but not always current and not in line with the UoN Harvard style. In addition, the Report Presentation was good, but your Reference page and the start of the Appendices should appear on a new page; any tables should have headings and be referred to within a paragraph as should any Appendices. Finally, the Academic Writing was satisfactory as you should not be using ‘we’ or ‘us’ in your writing, and should not be using US spelling with a ‘z’ and there are areas of potential copy & paste.
