BAUD 8023 Strategic Management
Corporate Term Project Guidelines
1. Select a company that appears on FORTUNE’s Top 100 Companies to Work For 2021 list. The list of companies can be found at https://fortune.com/best-companies/2021/search/
(The company I chose is NIKE)
2. You will let me know what your company selection is NLT January 27, 2022. There will be no duplicate company, therefore, it is a first come, first serve basis for company selection.
3. Most of your experiential exercises and homework assignments will be on this company. Therefore, you will be conducting research while achieving the learning objectives.
4. You will complete a paper, following the enclosed format and answering the associated
questions, and turn in the paper NLT April 28, 2022.
5. The paper will be in Times New Roman, size 12 font. You will have one inch margins all around
your paper. Double-spaced with correct indentation. You can insert charts, pictures, etc. But must follow this format. You will use in-paper citations.
6. The term project must be at least 25 pages of quality work. All pages will be numbered.
7. This project will be worth 100 points toward your final grade.
FORMAT (TITLE ALL SECTIONS)
A. TITLE PAGE
B. TABLE OF CONTENT
C. EXECUTIVE SUMMARY -Provide a one (1) page summary of why you selected this company.
D. INTRODUCTION – Provide a two (2) history of your company. (Module 1)
E. IDENTIFY THE TOP MANAGEMENT TEAM (Module 1)
a. Identify your company’s leadership; senior executives and board of directors.
b. Does your corporation employ the agent theory or duality?
c. Identify how your company ensures that their leadership will not become corrupt.
F. IDENTIFY PRINCIPAL BUSINESS MODEL OF YOUR COMPANY (Module 1)
G. VISION STATEMENT – Provide the company’s vision statement and answer the following
questions? (Module 2)
Does your company’s vision statement evoke powerful and compelling mental images? Support your answer with at least two (2) examples of how so.
H. MISSION STATEMENT – Provide the company’s mission statement and answer the following questions? (Module 2)
a. Does your company’s mission statement identify its basis of competitive advantage? How so?
b. Stakeholder theory-does your company submit to the stakeholder theory? How so?
c. What stakeholders are identified in your company’s mission statement?
I. EXTERNAL ENVIRONMENT – Conduct an external analysis of your company. (Module 3)
a. General Environment – For each of the six (6) segments, explain how they impact on
your company.
b. Competitive Environment-Apply Porter’s Five Forces Model to your company.
J. INTERNAL ENVIRONMENT-Conduct an internal analysis of your company. (Module 4)
a. Address the five (5) primary activities
b. Address the four (4) support activities
K. CORE COMPETENCIES-Identify three (3) core competencies that your company employs to achieve a competitive advantage (Module 4)
L. SWOT ANALYSIS-Conduct a realistic SWOT analysis identifying three (3) each entries for Strengths, Weaknesses, Opportunities and Threats. It will be these 3 entries that you will address in your strategies. (Module 4)
M. CORPORATE SOCIAL RESPONSIBILITY-Does your company have a CSR statement? What is it? Do they adhere to triple bottom line? (Module 5)
N. BUSINESS STRATEGY-Identify if your corporation employs a cost leadership, differentiation or focus strategy? (Module 6)
a. Give at least two (2) business strategies your company is currently implementing. Show examples of these strategies at work. Do they adhere to triple bottom line? (Module 5)
O. INNOVATION – What is your company’s innovation strategy? Identify one (1) example where your company embraced innovation to support their strategy. (Module 7)
P. VALUE CHAIN – Identify and represent your company’s value chain. (Module 8)
Q. CORPORATE STRATEGY – Identify if your corporation employees a related or unrelated diversification strategy. Also discuss if they utilize a mergers and acquisition strategy.
Discuss at least two (2) corporate strategies your company is currently implementing. Show examples of these strategies at work. (Module 9)
R. GLOBAL STRATEGY-Identify if your company is employing a global strategy or not. If so, show can example of this strategy at work. (Module 10)
S. YOUR STRATEGY SUGGESTION (STRATEGIC STATEMENT FORMAT)
a. Identify a strategy that you would implement if you were the leader of your company.
b. Write a strategic statement (Realistic, Timed and Measured)
c. Identify the implementation plan, to include a timeline, for this strategy.
T. CONCLUSION-Discuss how taking this course, completing this term project, and participating in the simulation will make you a better leader in the future. (There is no right or wrong answer for this.)
U. REFERENCES
IACBE Cross Reference Table-for accreditation purposes only.
PSLO #2-1, J, LS
PSLO #3-Simulation participation
PSLO #4-1(b), O
PSLO #5-1(b)
PSLO #6-1,ALS
PSLO #7-Simulation plug-in, M PSLO #8-R
