Describe/Summarize the ad c. Make sure to mention: company, product, context for the ad d. Products are always directed at specific groups of people. Make sure, in this paragraph, to identify the target audience and explain how you know. e. What type of lifestyle is this advertisement promoting? Is it showing the type of person you can be if you buy the product? What is going on with the messaging? You must discuss the message of the ad, beyond, buy this product. III. Ethos/Logos/Pathos a. Identify and explicitly name strategies b. Provide evidence from the ad – properly cite it c. Explain how the strategies are designed to affect the target audience and why the company thinks they will be effective. IV. Ethos/Logos/Pathos a. Identify and explicitly name strategies b. Provide evidence from the ad – properly cite it c. Explain how the strategies are designed to affect the target audience and why the company thinks they will be effective. V. Ethos/Logos/Pathos a. Identify and explicitly name strategies b. Provide evidence from the ad – properly cite it c. Explain how the strategies are designed to affect the target audience and why the company thinks they will be effective. VI. Conclusion a. Restate the thesis b. Transition out to broader ideas c. Leave the reader with something to think about
