Students are to demonstrate competency in the analysis of a contemporaneous corporate crisis communication and propose appropriate response(s) thus turning crisis into opportunity. Paper length: 5-6 pages (double-spaced, excluding title and references’ pages.) Paper requires integration of at least 3 scholarly articles on crisis communication management.
Paper’s sections:
Introduction to the company (historical background, mission, vision, services) and its stakeholders (should include an organizational chart).
Organizational Chart Sample – you must fill in the blanks with the names of internal and external stakeholders (do not make it up!). You must provide factual information. I understand that you can only fill in the blanks with information publicly available, therefore, do your best. You may adjust the chart by adding more stakeholders and/or reorganizing the hierarchy as necessary.
Access sample chart here: OogChartSample.docx Download OogChartSample.doc.
Introduction to the company (historical background, mission, vision, services) and its stakeholders (should include an organizational chart).
Organizational Chart Sample -with the names of internal and external stakeholders.
Situation Analysis –
How the event turned into a crisis?
Discuss reports of red flags, vulnerabilities, and tolerance to risk prior to the crisis. What type of crisis (see the different types of crisis discussed in the textbook)?
Include all information relevant to the crisis and media coverage.
The paper clearly and accurately describes the event. Discuss red flags vulnerabilities, risk tolerance. The type of crisis is accurately defines.
Crisis Management:
Here you are to discuss what effective practices were applied to responding (see the different responses to crisis outlined in the textbook) to the crisis.
Support with what you have read in the textbook and two scholarly articles (peer reviewed).
Clear and coherent discussion of what effective practices were applied to responding (see the different responses to crisis outlined in the textbook) to the crisis. Support with what you have read in the textbook and other scholarly articles.
Turning the crisis into opportunity: Here you are to discuss the organization’s image and reputation before and after the crisis.
Did the organization’s crisis management enhance or hinder its reputation? Explain.
What could have been done differently to enhance its image and reputation?
Clear and coherent discussion of the organization’s image and reputation before and after the crisis. Did the organization enhance or hinder its reputation? Explain. What could have been done differently to enhance its image and reputation
All sources of information are accurately cited (matching in-text citation with References’ page). Paper was proofread for spelling, grammar, and punctuation errors. Sentence construction is clear.
