Kymera Electric Jet — Tampa Fl
Part One:
Background:
Provide information on the company’s mission, organizational philosophy and its relevant history. What need does the product fulfill?
Situation Analysis:
What do the current operations look like? What outlets are the products being sold through? What volume? Latest sales revenues? Profit Margin? If it is a retail store, how many operations are there and where are they located?
What is the state of the industry in which the retailer operates? What changes have occurred in the industry as a result of the pandemic? How saturated is the industry? Are there dominant players currently? How hard/easy is it to enter the market?
Environmental Analysis:
Social/Cultural: What major social and lifestyle trends will have an impact on the company? How will the company respond to these trends?
Economic: What major trends in taxation and income sources will have an impact on the company? What action has the company taken in response to these trends?
Political and Legal: What laws are now being proposed at federal, state, and local levels that could affect marketing strategy and tactics? What recent changes in regulations and court decisions affect the company? What political changes are taking place at each government level? What action has the company taken in response to these legal and political changes?
Technological: What major technological changes are occurring that affect the company?
Environmental: What is the outlook for the cost and availability of natural resources and energy needed by the company? Are the company’s products, services, and operations environmentally friendly? Are there ways to minimize the impact of the company on the environment?
Competitive: Identify the primary competition (brand competition) for your product or retailer on both a national and local level in the cities you select to expand into from the list above. Identify your competitive advantage and what makes it sustainable. What are product competitors for your product/retailer?
