The impact of Big data on Customer relationship management (Review Paper Assignment for strategic mangment course)

Words: 26
Pages: 1
Subject: Uncategorized

We need to review the attached 20 papers and write a review summary according to the following Headings:
we need 5 papers excluding the cover page and the references page.

The impact of Big
data on Customer relationship management.
1.
Abstract:
2.
Introduction:
3.
Research Methodology:
4.
Conceptual Model:
5.
Literature Review:
5.1. What is Big Data:
5.2. What is Customer relationship management:
5.3. Applying Big Data in Customer relationship management:
5.3.1.
Advantages of applying BD
in CRM according to firm.
5.3.2.
Advantages of applying BD
in CRM according to customer.
6.
Results:
7.
Discussion:
8.
Conclusion:
9.
Ref:

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