You are the Director of Health Delivery Innovation at an urban, 350-bed hospital. You have spent the past six months conducting a feasibility study for obtaining PCMH certification from the National Committee on Quality Assurance (NCQA) for the five physician practices owned by the hospital. You are now expected to report the findings of your study to the senior leadership team that will decide on whether and how to proceed with the certification process. In this report, you are expected to address the following issues: the potential advantages of the PCMH; a plan for the implementation of the PCMH, including: challenges that might be encountered; and potential solutions to these challenges. You should be able to identify at least two potential advantages (related to cost, quality, access, patient experience etc.), while recognizing that these advantages are not guaranteed. You should also be able to identify at least two of the challenges associated with implementation and potential solutions to these problems.