use the Wanxiang website and its quarterly and annual reports (if available) as major resources. In addition, generate information through third-party sources, including relevant business case studies on the company, and possibly academic articles specifically on the chosen firm. For the convenience of your understanding and analysis, such articles can be found from high-quality practitioner oriented academic journals such as Harvard Business Review, California Management Review, Business Horizons, and Academy of Management Perspective. Moreover, you can also refer to business journals such as Business Week, the Wall Street Journal, the Economist, and high-quality internet business and management sources for further information about the chosen company.
Important parts:
1) Title Page –
2) The second page should include the title of the manuscript, an abstract of 150 to 180 words, and four to six key words that accurately reflect the content of the manuscript.
3) Introduction – Normally one or two paragraphs; state the chosen company; introduce the topic and overall information of your paper; try to attract the reader’s interests.
4) Main Section – This is the most important and also the most challenging part of your case-based paper. In this part, you are required to categorize your research results under three to five (3-5) subtitles in order to aid readability; under each subtitle you must deal with the same or similar topic. Besides presenting the important international business and management activities regarding the company, you should concentrate on analyzing the collected information and data particularly by using the knowledge, theories, and principles that you have learnt from the class and the course package. For example, you should analyze how the firm strategically deals with a variety of political, economic, legal, and cultural issues when it is engaged in global business activities (e.g., exporting, importing, licensing, or foreign investment) in different countries. You should also analyze and evaluate what kind of modes of foreign entry, international strategies, organizational structure, and HR strategies that the firm adopts while it is engaged in business activities abroad. Importantly, based on the information and data on the case firm that you generate, you need to concentrate on either a problem or an evaluation case paper, and then carefully organize the information and do the analysis accordingly. To write a problem case paper, you have to define the problem(s), identify the important causes, do a cause-effect analysis, and take actions to fix the problem(s). To write an evaluation case paper, you need to provide a detailed evaluation of the MNC’s important international endeavors and strategies, evaluate both positive and negative sides, and provide an action plan to improve or change the MNC’s current situations through a coherent series of actions. On top of that, while you analyze those issues, you should try to indicate clearly how they are related to the international business strategy concepts, principles, and possibly other real cases or companies we have leaned from the case studies and the class lectures, and specify which page, which figure, or which exhibit in the course package (if available). More relevantly, you should focus on analyzing a couple of critically important aspects you have found from your research efforts.
5) Conclusion – Summarize the crucial elements of your paper, clearly state what you have learned from the project, apply them to other relevant business circumstances, and present your points of view by use of “argumentative statements”.
6) References and Appendices (if available) – they should be on different pages, respectively. Finally, the paper will be graded mainly on the factors such as quality of the collected information and data, understanding of the major international business and management issues of the chosen company, integration of the corporate issues with the relevant global business concepts and principles which have been learnt from the class, logic of analysis, concise and clear writing styles, neat organization, and persuasive exposition (see the following grading criteria for details).
