1. Name the company and state the product or service
2. What is the Industry (i.e. airline, beverage, chemical, electronics, etc).
3. Identify the mission statement and provide your opinion of the company’s corporate culture
4. What is the company’s leadership style?
Describe the current market environment
Identify threats and why they are perceived as threats
Include at least five:
a. Laws and Regulations (Coercive restrictions)
b. Economic Factors
State of technology
C. Demographics affecting the firm
d. Social issues
Supplier initiatives
Resource constraints Natural and Human