1. Identify the driving forces in the robotic vacuum industry. Which of these forces appears to be the strongest? Where does the industry appear to be headed as a result of these forces?
2. What are iRobots competitive and resource strengths, and what opportunities do you identify? What notable weaknesses and threats are facing the company? Assess the combined impact of these forces on iRobots future profitability.
3. Describe iRobots business strategy. Does it appear well-suited for the company in 2018?
4. iRobot has the largest market share in a growing market, but does the company have a competitive advantage? A sustainable advantage? What additional strategies could the company adopt to secure or sustain competitive advantage?
5. Which of iRobots competitors presents that greatest competitive threat? Why? Support your answer.
