gather information for the company desсrіption section for your business plan. The business desсrіption should include: The name of the business, where the perfect location would be. What is the product or service? What are the goals for your business? Mission and vision statement. A short desсrіption of the industry it will be in. Explain the competitive advantages that will make your business a success. Will this need any licenses or training? When describing the industry, discuss the present outlook as well as future possibilities.