Need to choose a Fashion Brand and Analyse, it would be pleasant if it was H&M
Executive summary: Brief descriiption of the project or “brand” to be presented and its most relevant aspects. It is the prologue of the work, it must be striking, concise and include all the most relevant aspects.
Internal analysis: You should analyze the internal situation of the company, presenting all possible information you have and explaining how it works, what is its philosophy, what is its target audience, etc. all the possible data to know how it works, what is its philosophy, the target public, etc.
External Analysis: Study of the factors that affect the company and that it cannot control. PESTEL analysis (situation, political-legal, economic, social and technological surrounding the company) and competition analysis (study of the characteristics of the closest competition).
SWOT analysis: Focus on a summary table of the company’s weaknesses, threats, strengths and opportunities. Taking into account that the weaknesses and strengths come out of the internal analysis and the opportunities and threats come out of the external analysis, this table is a summary of the most relevant aspects of the previous analyses.
Strategies: Define the main strategies the company must implement. It is the path to be followed by the company to achieve what it is looking for.
Actions: These are the specific activities to be carried out to follow the strategies and achieve the objectives set. Remember that there is no strategy without action, that an action can involve several strategies and that several actions can come from a single strategy.
Bibliography: Reference of the sources of information used
Extension: 40 Word pages maximum.
Font: Arial 12 pts. Justified. Spacing: 1.5 line spacing.
